Data protection regulations
1. General information
We are pleased that you are interested in our websites. The websites under the URLs www.langenscheidt.com, www.langenscheidt.de, www.lern-manager.langenscheidt-iq.de, www.langenscheidt-premium.de, www.jugendwort.de (hereinafter referred to as "Websites") are operated by Langenscheidt GmbH & Co. KG, Mies-van-der-Rohe-Straße 5, 80807 Munich, Germany, represented by Managing Director Ivo Kai Kunt, (hereinafter referred to as "Langenscheidt").
The protection of your privacy is of utmost importance to us. We adhere strictly to data protection regulations, in particular the German Data Protection Act (BDSG) and the German Telemedia Act (TMG), when collecting, processing and using your personal data. In the following, we would like to inform you about which personal data we collect and for what purposes so that you know what personal data is acquired when you visit our Websites and use the services offered there, and what happens to this data.
These provisions shall apply exclusively for all Websites including their subpages. They shall not apply for third-party websites to which a link is provided.
2. Collection of personal data
As a general rule, we only collect personal data if it is necessary to provide the specific service.
You can visit our site without stating any personal details. We only store access data without personal references such as, for example, the name of your Internet service provider, the page from which you visited us or the name of the requested file. This data is evaluated solely for the purpose of improving our range of offers and cannot be traced back to you.
Personal data is only collected on our Websites if you disclose such data to us voluntarily in the course of registering and setting up a customer account, when placing an order, when participating in a competition or when registering for our newsletter, or if you use the Websites’ contact function or contact us by any other means, for example by e-mail.
In addition, where required, specific data shall be collected on the Websites to enable users to make optimum use of the learning opportunities on offer, e.g. results of language-related tests and similar ("learning-level data"). This data shall ensure that the users are always kept up-to-date with their learning outcomes and learning progress and enable Langenscheidt to offer users content commensurate with their respective level of learning. The learning-level data can only be viewed by the respective user or partners of Langenscheidt, e.g. of the virtual classroom, programming and certification. In no event shall learning-level data be disclosed to other third parties.
Where necessary in order to perform the services offered on our Websites, we may collect usage data, such as date and duration of the access, during your visit.
We shall collect information transmitted by you at various times. All data shall be stored electronically. To the extent that such is legally permissible, we shall store other data collected or received by us from third parties along with your data.
3. Use of personal data
3.1 Mandatory fields and voluntary information
Please note that, where data is collected on the Websites, some fields are mandatory. These are marked with an asterisk; it is necessary to enter data in these fields otherwise your request will not be processed.
All other details are voluntary. Where details are entered in the other fields, these will be evaluated for statistical purposes and to improve our range of offers.
3.2 Purpose limitation
Any personal data submitted to us shall be used for the purposes intended by you. These purposes include maintaining your customer account, authenticating you on the Websites, processing your order, running competitions, handling your request and sending you our newsletter.
3.3 Use for other purposes, in particular for advertising purposes
Where you have expressly given your consent for us to use your data for advertising purposes or we are authorised by law to do so, we shall also use said data to send you newsletters containing current information about our products, services, competitions and offers by post and/or e-mail.
Where you have expressly given your consent for us to use your data for advertising purposes or we are authorised by law to do so, we shall also perform customer analyses for the purpose of targeted advertising using the personal data collected and additional data stored from other sources.
Please note that, after you have concluded a contract for the sales of goods or services with us, we are entitled under Section 7 (3) of the Law against Unfair Competition (UWG) to send you other offers for similar products or services by e-mail. If you do not want us to do so, please send an e-mail to our data protection officer declaring your objection to having such information sent. You can find out how to contact our data protection officer at the bottom of this document.
4. Forwarding of personal data to third parties
Your data shall not be forwarded to third parties unless we are legally obligated (e.g. request by an investigative authority) or authorised (e.g. within the context of order data processing) to do so, or you have expressly consented to have your data forwarded to third parties.
Data shall be forwarded to third parties, in particular, where this is necessary to fulfil and execute the contract. For example, your payment details shall be forwarded to the credit institute through which payment is to be made for the purpose of processing the payment. Such third parties shall naturally also be obligated to protect your data and only to use it for the specific purpose. In addition, they shall also be obligated to treat the data in accordance with these Data Protection Regulations and applicable law.
5. Deletion and blocking of your data
Your data shall be deleted as soon as your request has been processed. Where we are required by law to store data for a longer period, said data shall be stored within this context.
Your data shall also be deleted if you explicitly request us to do so, in particular with regard to your user account. In this regard, please contact our data protection officer. You can find out how to contact our data protection officer at the bottom of this document.
Where your data is subject to statutory retention obligations, the data shall merely be blocked for any further use.If you do not want us to send you any more advertising material, your data shall be stored internally on a so-called Robinson list. This data is then blocked and we shall not send you any further advertising material.
6. Information and correctionYou are entitled to receive information on the personal data stored under your name at any time. Please address any requests in this regard in writing (i.e. by letter or e-mail) to our data protection officer. You can find out how to contact our data protection officer at the bottom of this document. You can also request a correction of your data at any time. Please address any requests in this regard in writing (i.e. by fax, letter or e-mail) to our customer service
Langenscheidt GmbH & Co. KG
D-80807 Munich, Germany
Tel.: +49 89 / 36096 – 333
Mon - Thu 8.30 a.m. - 5 p.m., Fri 8.30 a.m. - 4 p.m
7. Data security
The personal data disclosed to us via the Websites is transmitted strictly in encrypted form in accordance with current technological standards. We apply technical and organisational measures to protect our Websites and other systems against loss, destruction, access, alteration and distribution of your data by unauthorised persons.
9. Data Protection Declaration for the Use of the Measurement Procedure Provided by INFOnline GmbH
Our website uses the measurement procedure (“SZMnG”) provided by INFOnline GmbH (www.infonline.de) to measure statistical parameters relating to the use of our online services. The aim of the reach measurement is to statistically measure the use intensity, number of website users and surfing behaviour on the basis of a standardised procedure to allow values to be collected that are comparable across the market. For web services that are a member of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (IVW – www.ivw.eu) or that participate in studies carried out by the Arbeitsgemeinschaft Online-Forschung e.V. (AGOF - www.agof.de), the usage statistics are regularly published by the AGOF, the Arbeitsgemeinschaft Media-Analyse e.V. (agma - www.agma-mmc.de) and the IVW and they can be accessed on the corresponding websites.
9.1. Data processing
INFOnline GmbH collects and processes data in accordance with German data protection law. Technical and organisational measures are taken to ensure that it is not possible for individual users to be identified at any time. Data that could possibly be linked to a particular identifiable person are made anonymous as early on as possible.
9.1.1 Anonymisation of the IP address
On the Internet, each device requires a unique address to transmit information: the IP address. Because of how the Internet functions, it is technically necessary for the IP address to be saved, at least for a short period. IP addresses are truncated before any processing. Further processing is only performed on anonymised IP addresses. No IP addresses that have not been truncated are saved or processed.
9.1.2 Geolocalisation to federal-state/regional level
Geolocalisation (website access being linked to the access location) is performed exclusively on the basis of the anonymised IP addresses and only to the geographical level of federal state/region. The geographical information thus collected cannot under any circumstances be used to determine a user’s specific place of residence.
9.1.3 Identification number of the device
To allow computer systems to be recognised, the reach measurement uses alternatively either a cookie with the identifier “ioam.de”, a local storage object or an anonymous signature that is compiled from diverse information from your browser that is transmitted automatically. The validity of the cookie is restricted to a maximum of one year.
9.1.4 Login identifiers
To measure distributed use (a service being used from various devices), the login user identifier, where available, can be sent to INFOnline as an anonymised checksum.
The saved usage processes are deleted after seven months at the latest.
If you would rather not take part in the measurement, you can opt out via the following link: http://optout.ioam.de
Further information on data protection in the measurement procedure can be found on the website of INFOnline GmbH (the company that operates the measurement procedure) (www.infonline.de), AGOF’s web page concerning data protection (www.agof.de/datenschutz) and the IVW’s data protection web page (www.ivw.eu).
Below please find the exact wording of your declarations of consent with regard to data protection, insofar as you have given such consent:
Yes, I have taken note of the data protection policy and would like to be informed by Langenscheidt on a regular basis by e-mail about products, services, competitions and offers, and hereby agree to my data being used for market and customer analyses (where applicable, in combination with other collected data) and for sending me further promotional information.
I am aware that I may revoke this consent at any time with effect for the future by sending an e-mail to this effect to firstname.lastname@example.org
10. Creating pseudonymous user profiles for web analysis
The following information on the creation of pseudonymous user profiles shall apply for the Websites, insofar as and to the extent that the individual Websites use the relevant analytical tools:
Where necessary, we use Google Analytics, a web analytics service provided by Google Inc. ("Google") on our Websites. Google Analytics uses so-called "cookies", which are text files that are stored on your computer and enable an analysis of how you use the site. The information collected by the cookie on your use of our Websites is generally transmitted to a Google server in the US and stored there. Due to the activation of IP anonymisation on our Websites, your IP address shall however first be truncated by Google within Member States of the European Union or in other countries that are party to the Agreement on the European Economic Area. Only in exceptional cases will the entire IP address be transmitted to a Google server in the US and truncated there. Google will use this information on behalf of Langenscheidt for the purpose of evaluating your use of the Websites, compiling reports on Website activity and providing Langenscheidt with other services relating to Website activity and Internet usage. The IP address transmitted by your browser within the context of Google Analytics shall not be associated with any other data held by Google. You can prevent the storage of cookies by adjusting your browser accordingly; however, we must point out that, in this case, you may not be able to use all of the functions of our Websites to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the Websites (including your IP address) for Google as well as the processing of this data by Google. To do so, you can download and install the browser plugin provided by Google (download at http://tools.google.com/dlpage/gaoptout?hl=de).
In view of the discussion about the use of analytical tools with complete IP addresses, we would like to point out that our Websites use Google Analytics with the extension "_anonymizeIp()" so that IP addresses are only further processed in abbreviated form to prevent them being directly linked to a particular individual.
You can find further information on the Terms and Conditions of Use and on data protection with regard to Google Analytics here: www.google.com/analytics/terms/de.html or www.google.com/intl/de/analytics/privacyoverview.html.
Where necessary, we also use Optimizely, a web analytics service provided by Optimizely, Inc. ("Optimizely"). Optimizely uses so-called "cookies", which are text files that are stored on your computer and enable an analysis of how you use the site. The cookies do not collect any personal data. Insofar as an IP address is transmitted by your browser within the context of Optimizely, Optimizely shall not combine this information with any other data, in particular personal data. You can find more information on how Optimizely processes your data at: www.optimizely.com/privacy.
You can prevent the storage of cookies by adjusting your browser accordingly; however, we must point out that, in this case, you may not be able to use all of the functions of our Websites to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the Websites for Optimizely, as well as the processing of this data by Optimizely, by following the instructions at www.optimizely.com/opt_out.
11. Use of Facebook, Google+ and Twitter plugins
Where so-called social plugins ("plugins") from the social networks Facebook and Google+, the microblogging service Twitter and the bookmarking service AddThis are used, the following shall apply:
These services are provided by Facebook Inc., Google Inc., Twitter Inc. and AddThis LLC ("providers").
Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). Facebook plugins can be recognised by one of the Facebook logos (white "f" on a blue tile or a "thumbs-up" symbol) or are additionally marked "social plugin from Facebook" or "Facebook social plugin". You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/.
Google+ is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google plugins can be recognised by, for example, the buttons marked "+1" on a white or coloured background. You can find an overview of the Google plugins and what they look like here: https://developers.facebook.com/docs/plugins/
Twitter is operated by Twitter Inc., 1355 Folsom Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter"). Twitter plugins are marked with a Twitter logo, for example in the form of a blue "Twitter bird". You can find an overview of the Twitter plugins and what they look like here: https://twitter.com/about/resources/buttons
AddThis is operated by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA ("AddThis"). AddThis plugins are mainly marked with an AddThis logo, for example in the form of a white plus sign on an orange background. You can find an overview of the AddThis plugins and what they look like here: www.addthis.com/get/sharing
If you access a subpage of our Websites that contains a social plugin, your browser establishes a direct connection to the Google / Facebook / Twitter / AddThis servers. The content of the plugin is transferred directly to your browser from the respective provider and incorporated into the web page. By incorporating the plugin, the providers receive the information that your browser has accessed that particular page of our Website, even if you do not have a profile with the respective social network or are currently not logged in. AddThis stores a cookie on your terminal to identify your browser. This information (including your IP address) is transmitted directly from your browser to a server of the respective provider in the US and stored there. AddThis uses the data to create anonymous user profiles, which serve as a basis for offering visitors to websites featuring AddThis plugins personalised and interest-related advertising content.
Facebook data protection policy:
Google data protection policy:
Twitter data protection policy:
AddThis data protection policy:
If you do not want Google, Facebook or Twitter to associate the data collected on our Websites directly with your profile with the respective provider, you must log out from the respective provider before visiting our Website.
If you would like to object to AddThis collecting your data for future effect, you can set a so-called opt-out cookie that you can download at the following link: www.addthis.com/privacy/opt-out
You can completely prevent plugins with add-ons being loaded on your browser by using, for example, the script blocker "NoScript" (http://noscript.net/) or the "FacebookBlocker" (www.webgraph.com/resources/facebookblocker/).
12. Alterations to our data protection regulations
New data protection regulations shall then apply for any future contact with Langenscheidt. The previous data protection regulations shall apply for data that is already stored unless this is legally not permitted.
13. Contact for issues relating to data protection
If you have any questions on the topic of data protection, in particular about the collection, processing or use of your personal data, obtaining information about stored data, the correction, blocking or deletion of data, any objections to usage of the data or the revocation of granted consent, please contact:
Langenscheidt GmbH & Co. KG
Data Protection Officer
80807 Munich, Germany
Your Langenscheidt GmbH & Co. KG
As at: 28.01.2015